Locator Analytics
Measure how customers search, click, and interact with your locations
Most store locators show locations, but provide no insight into how people actually use them. Pinable's Locator Analytics turns your map into a measurable interface, revealing what users search for, which locations get attention, and where demand exists.
Why Locator Analytics Matter
Maps are not static visuals, they are decision-making tools.
Without analytics, you cannot answer basic questions like:
- Which locations attract the most interest?
- What areas users are searching for?
- Which stores underperform compared to others?
- Where demand exists beyond your current footprint?
Traditional store locator software treats maps as embeds. Pinable treats them as data sources.
What Is Locator Analytics?
Locator Analytics is Pinable’s built-in analytics engine that tracks how users interact with your maps. It provides visibility into:
- Map usage
- Search behavior
- Location engagement
- Demand patterns over time
All metrics are available directly in the dashboard and exportable for reporting.
Metrics Tracked Out of the Box
Pinable tracks meaningful, action-oriented metrics, including:
Map loads
Understand overall usage and traffic trends.
Searches performed
See what users are looking for and where.
Location clicks
Identify which locations receive the most attention.
Best and worst performing locations
Compare stores based on engagement, not assumptions.
Time-based breakdowns
Analyze performance by day, week, month, or custom ranges.
These metrics are designed to support real operational decisions, not vanity dashboards.
Identify Demand, Not Just Performance
Analytics in Pinable go beyond "what exists" and surface what users want.
When combined with Zero-Results Capture, analytics reveal:
- Searches for areas with no locations
- Regions with repeated unmet demand
- Signals for expansion, relocation, or temporary coverage
Failed searches become measurable inputs instead of invisible exits.
Designed for Multi-Location Operations
Locator Analytics are especially valuable for teams managing many locations, including:
- Retail and franchise operators
- Fitness chains and studios
- Healthcare and clinic networks
- Service businesses expanding geographically
Analytics are scoped per account and reflect real customer behavior across all embedded maps.
Clear Comparisons Across Locations
Pinable allows you to compare locations using consistent metrics.
This makes it easy to:
- Spot underperforming locations
- Identify high-interest stores
- Detect regional trends
- Support decisions with data instead of intuition
All without custom tracking or external analytics tools.
Export and Share Your Data
Analytics in Pinable go beyond "what exists" and surface what users want.
When combined with Zero-Results Capture, analytics reveal:
- Searches for areas with no locations
- Regions with repeated unmet demand
- Signals for expansion, relocation, or temporary coverage
Failed searches become measurable inputs instead of invisible exits.
Built Into the Store Locator Experience
Locator Analytics are especially valuable for teams managing many locations, including:
- Retail and franchise operators
- Fitness chains and studios
- Healthcare and clinic networks
- Service businesses expanding geographically
Analytics are scoped per account and reflect real customer behavior across all embedded maps.
Part of a Unified Location Platform
Locator Analytics work alongside:
- Store Hours Management
- Zero-Results Capture
- Interactive, embeddable maps
- Bulk location management
- Custom CTAs and branded results
All managed from a single interface, without CMS dependencies.
See Locator Analytics in Action
Try Pinable for free today or request a free walkthrough to see how Pinable turns map interactions into actionable insights
No credit card required. Free until March 1st, 2026